"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".
The BrandZ Top 30 Most Valuable South African Brands was recently launched at the Johannesburg Stock Exchange. The study, conducted by WPP and Kantar Millward Brown, identifies and ranks local brands by their dollar value.
Roots, a unique conference, cultural festival and museum exhibition, will be presented on the University of the Western Cape (UWC) campus for the first time this year. The event will form part of the Heritage Month celebrations.