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Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Kantar 27 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

3 ways to unlock the power of commerce media

27 Nov 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Nedbank lifts silence on financial abuse with warnings on its adverts, partners with POWA

Nedbank lifts silence on financial abuse with warnings on its adverts, partners with POWA

26 Nov 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

DMASA 26 Nov 2024

Promise won the coveted Prestigious Umpetha trophy for The Vluit Project campaign, developed for AfriSam (Image supplied)

All the 2024 Pendoring winners: Promise’s Vluit Project wins Pendoring Umpetha

25 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

Levergy shines with 19 wins at the Assegai Awards

Levergy shines with 19 wins at the Assegai Awards

Jessica Porter, Levergy 22 Nov 2024

Jaguar has revealed its new rebrand. Source: Supplied.

Jaguar’s rebrand: creative vision or branding blunder?

Karabo Ledwaba 21 Nov 2024

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

New Higher Occupational Certificate: Advertiser qualification approved

21 Nov 2024

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How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

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