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#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Nadine Mather, partner, and Chloë Loubser, knowledge and learning lawyer: employment and data protection, Bowmans examine the new Guidance Note on Direct Marketing

What you need to know about the new direct marketing guidance note

Nadine Mather and Chloë Loubser 11 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © 123rf Donvé Forbes, audit partner in technology, media, and telecommunications, BDO South Africa examines how media houses can navigate the digital shift

A mobile-first, audience-driven future as media houses navigate the digital shift

Donvé Forbes 6 Dec 2024

(Image supplied)

#YearOnTikTok 2024: Celebrating African culture, connection and creativity

6 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Source:

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

#BehindtheCampaign: LegalWise balances legacy with future promise

4 Dec 2024

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