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Take a bite out of this apple...
Using the visual and audio elements of The Letter Corporation's Talking Frames, Douglas Green Bellingham recently launched its Apple Tang Sours Bite campaign in upmarket nightclubs, bars and restaurants in and around Johannesburg, Durban and Cape Town, running until the end of October 2007. If the promise of a shooter with far more kick (36% alcohol compared to the 7% of the original Apple Tang Sours) doesn't capture the attention of the targeted male-only audience, then the seductive voiceover of the "Bite Me" audio clip and attractive model teasing consumers with the static payoff line "3 Times more Wicked" should.
