VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
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VML Birdwatching at The Loeries | Episode 3: More than an awards show
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Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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Karvol campaign uses TLC to connect with young mothers
Karvol is using TLC to increase awareness of its product during winter months using A4 frame advertising platforms in TLC's LSM A malls and Netcare consumer environments aimed at women aged 24-39 in the LSM 6-10 bracket with young children. The creative illustrates a baby boy as a pilot 'for Karvol Airways'. It includes a competition, where consumers can win one of five Stokke products, which include baby strollers, baby seats and baby carriers valued at R16,000. The Karvol Airways concept was cleverly used with the slogan 'take a breather from nasal turbulence'.
