Media In brief South Africa

Scandal: Inc launches 'Daily Voice'

According to a MediaShop alert, Inc has launched 'The Daily Voice', is a brand new tabloid newspaper similar to The Sun newspaper in the UK, using the rather direct payoff line: "Sex, Scandal, Skinder and Sport and page 3 girls"! The Daily Voice will be published daily - Monday to Friday - and widely distributed in Cape Town and the rest of the Western Cape. It has been launched tactically, with no forewarnings to catch Media 24 unawares and to get the jump on the weekly (but may soon be daily) Kaapse Son, according to The MediaShop.

Let's do Biz