Subscribe & Follow
Advertise your job vacancies
Jobs
- Marketing Strategist Cape Town
- Social Media Coordinator Pretoria
- Head of Marketing Cape Town
- Copywriter Intern Bedfordview
- Digitally Savy Project Manager Cape Town
- Admin & Data Coordinator Cape Town
Upload a gallery of an event on Bizcommunity to increase your company's exposure on our network of 26 industry portals and communities.
Love Jozi reveals it's two year marketing exercise
Love Jozi's new diffusion brand - "Luv Jozi - made in Joburg, China!" is the result of two years of viral marketing.
In a nutshell, we faked ourselves. We created a fake cheaper brand called 'Luv Jozi' on nasty t-shirts to make people think someone was copying Love Jozi with cheap Chinese imports. There was a fake misspelled logo, a fake website [with photography that seemed to be in China but really shot in Cyrildene] and a fake facebook group and they were selling at robots and flea markets and city vendors as well as Chinese owned clothing shops downtown.
