Love Jozi reveals it's two year marketing exercise

In a nutshell, we faked ourselves. We created a fake cheaper brand called 'Luv Jozi' on nasty t-shirts to make people think someone was copying Love Jozi with cheap Chinese imports. There was a fake misspelled logo, a fake website [with photography that seemed to be in China but really shot in Cyrildene] and a fake facebook group and they were selling at robots and flea markets and city vendors as well as Chinese owned clothing shops downtown.