New Coke Brrrrrr.

I still have a major problem with the concept of this campaign. Unless Coke is very cold, you don't go Brrr. You go Brrrr because it is cold. Duh.

But to compound the matter, Cokes' media agency are running this ad so frequently that I now turn of my TV whenever it comes on, which happens way too frequently. Yes we know that it is summer,and yes we know that cold Coke supposedly refreshes you, but come on guys! You are killing an ad that was - despite the logic track issue, fun to watch. I like the gap toothed dictator (although he was discovered in the Vodacom 'We be getting it' campaign). But you are killing your own campaign with over exposure. Less is more, to coin that over used cliche'.