Trending
Advertise your job vacancies
Subscribe & Follow
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- PR & Business Development Executive Johannesburg
- Accountant: Digital Advertising Cape Town
- Systems Surveillance Operator Goodwood
- General Manager Cape Town
- Activities/Skypark Operator Hartbeespoort
- Activities Manager Hartbeespoort
- Digital Marketing Internship Centurion
- Head of Community & Talent Cape Town
- Driver Randburg
- SEO Strategist Cape Town
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support?
I find it quite irratating that brands use a specific lifestyle (extreme sports, conservation) for their advertising and marketing, but refuse to support the people or organizations involved. Rather they then look at high impact sponsorship opportunities (golf, rugby, soccer, cricket, cycling). Yes we all know it's about the "bang for buck" but then don't lie to the consumer.
Is that not false advertising?
Is this not Two Faced Marketing?
I think so.
Share this forum
