Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Account Manager / Sales Representative Johannesburg
- Station Operator Hartbeespoort
- Landscaping Operator Hartbeespoort
- DTP Operator Johannesburg
- Pet Insurance Claims Consultant Cape Town
- Senior Motion Graphic Designer Remote within South Africa
- Packaging Designer Pretoria
- Automotive Journalist Pretoria
- Journalism Internship Centurion
- News Journalist Centurion
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support?
I find it quite irratating that brands use a specific lifestyle (extreme sports, conservation) for their advertising and marketing, but refuse to support the people or organizations involved. Rather they then look at high impact sponsorship opportunities (golf, rugby, soccer, cricket, cycling). Yes we all know it's about the "bang for buck" but then don't lie to the consumer.
Is that not false advertising?
Is this not Two Faced Marketing?
I think so.
