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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support?
I find it quite irratating that brands use a specific lifestyle (extreme sports, conservation) for their advertising and marketing, but refuse to support the people or organizations involved. Rather they then look at high impact sponsorship opportunities (golf, rugby, soccer, cricket, cycling). Yes we all know it's about the "bang for buck" but then don't lie to the consumer.
Is that not false advertising?
Is this not Two Faced Marketing?
I think so.
