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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
Great future for Private Label Brands. True or False?
What are the future of manufacturer brands compared to private label brands, specifically in SA and how will it influence people involved in the communication industry eg. brand, sales, marketing, advertising managers.
Private brand labels are becoming more popular everyday, especially within the FMCG market. Food retailers in the UK such as Sainsburys and Tesco allocate about 50% (and it will increase)of their shelve space to their own label brand.
So my question is: will the majority of manufacturer brands be around in another 10 years and if not, what will happen to the people working in the communication industry? How many people and ads do you need to promote PicknPay products for example? Private labels also have the price advantage in a very price concious market. Would sales, marketing, brand and advertising managers be concerned about this?
