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Why business can no longer ignore gaming in Africa

During this pandemic, gaming has increased globally in every sense - and Africa is no exception...

By Barry Louzada 1 hour ago

What is an omnichannel customer engagement hub and why do I need it?
What is an omnichannel customer engagement hub and why do I need it?

By now, most organisations know how important it is to engage with their customers on the right channel at the right time with the right information....

By Brent Haumann 2 hours ago

When the pitch is a small part of the whole
When the pitch is a small part of the whole

Long known as pitch consultants with expertise valued by agencies and marketers, remote work has brought to light the broad range of services intermediaries bring to the table...

By Johanna McDowell 6 hours ago

#OrchidsandOnions: Playing golden oldies
#OrchidsandOnions: Playing golden oldies

Heineken: Fun Ad encourages those in their 60s to get the jab; The Changeables campaign makes one wonder where FNB might be heading...

By Brendan Seery 2 days ago

Source: Reuters/Siphiwe Sibeko
How cooking oil brought a moment of joy during a dreadful week

It is possible that cooking oil prevented more looting in SA in the last week than the president, the ANC, the intelligence community, the army and the police combined, quips Howard Feldman of Synthesis...

By Howard Feldman 22 Jul 2021

The role of CEOs as communications experts
The role of CEOs as communications experts

As the highest ranking official within a company, the CEO has many roles they need to fill. The CEO's checklist can be long and daunting...

By Jennifer Leppington-Clark 22 Jul 2021

#StartupStory: Digital Africa Ventures aims to support early-stage, digital tech startups
#StartupStory: Digital Africa Ventures aims to support early-stage, digital tech startups

We find out more about Digital Africa Ventures - a venture capital fund that aims to bridge the funding and support gap for early-stage tech entrepreneurs across South Africa...

By Evan-Lee Courie 21 Jul 2021

#OrchidsandOnions: Power to unify a nation
#OrchidsandOnions: Power to unify a nation

Patriotic duty: Corporate acts of altruism against Covid and riots; MultiChoice, MTN show advertising to be more than a medium for selling things...

By Brendan Seery 20 Jul 2021

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The state of social media in South Africa

In 2020, budgets were cut, strategies were changed, and priorities were re-looked - but some platforms fared better than others...

By Richard Lord 20 Jul 2021

#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency
#Exclusive: Greg Potterton talks Nude beginnings - the launch of an ethnographic, market research agency

Greg Potterton shares more about the recently launched ethnographic, market research agency called Nude...

By Evan-Lee Courie 19 Jul 2021

#Newsmaker: Mzo Jojwana takes on role as 702 station manager
#Newsmaker: Mzo Jojwana takes on role as 702 station manager

Mzo Jojwana, who rejoined 702 last year after time with Power FM, will be taking up the role as 702 station manager following Thabisile Mbete bidding farewell to the station...

By Evan-Lee Courie 19 Jul 2021

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Sidestep the embolism, deliver true customer service

Despite companies investing in technology to make customer service an easier experience, there is still a gap between the company in question and good service...

By Wynand Smit 15 Jul 2021

To build resilient customer relationships post-pandemic, invest in experience
To build resilient customer relationships post-pandemic, invest in experience

In a post-pandemic world, every company must pivot to a digital-first customer engagement model to survive...

By Robin Fisher 15 Jul 2021

Selae Thobakgale to host 2021 IAB Bookmark Awards
Selae Thobakgale to host 2021 IAB Bookmark Awards

The IAB Bookmark Awards recently announced that Selae Thobakgale will lead the announcement of South African digital marketing's industry benchmarks...

By Evan-Lee Courie 15 Jul 2021

How to network effectively at digital events
How to network effectively at digital events

In one short year, events like conferences have largely moved online, giving attendees virtual access to expert speakers, industry leaders and a wealth of information...

By Yael Geffen 15 Jul 2021

How payment solutions are revolutionising WhatsApp and enhancing CX
How payment solutions are revolutionising WhatsApp and enhancing CX

The modern customer expects the process of engaging with a brand to be simple and easy...

By Shaun van Rooyen 14 Jul 2021

Trish Taylor of Primedia Broadcasting: 'Radio is a balance between art and science'
Trish Taylor of Primedia Broadcasting: 'Radio is a balance between art and science'

In the lead up to the announcement of The Radio Awards 2021 winners, we chat to Trish Taylor, chief broadcasting officer at Primedia Broadcasting to find what it takes to run a successful radio station...

By Evan-Lee Courie 14 Jul 2021

#OrchidsandOnions: Going to extremes
#OrchidsandOnions: Going to extremes

Mesmerising: visual feast from award-winning filmmaker; Hollard helps 12 businesses by giving them R12m of its advertising budget...

By Brendan Seery 13 Jul 2021

Using YouTube to tap into African audiences
Using YouTube to tap into African audiences

YouTube's first-ever Sub-Saharan Africa Festival recently took place and was aimed at sharing the best digital marketing practice insights with brands and advertisers...

By Evan-Lee Courie 13 Jul 2021

Building trust in a digital world
Building trust in a digital world

To successfully leverage mobile marketing, businesses need to build trust from the beginning of the customer relationship, particularly as phishing and identity fraud becomes commonplace...

By Greg Chen 13 Jul 2021

Your customers don't want to talk to a human, help them help themselves
Your customers don't want to talk to a human, help them help themselves

Counter to the tired comedy tropes about customers wishing they could "just speak to an actual human being", most people would actually rather solve queries and problems themselves...

By Ryan Falkenberg 9 Jul 2021

Hyper-personalisation in retail. Are we there yet?
Hyper-personalisation in retail. Are we there yet?

Imagine walking into your favourite fashion store, and instead of finding racks of clothing filled with items you have no interest in, the items that appeal to you are on display in front of you. Curated just for you...

By Rob Noble 9 Jul 2021

Public Relations: What makes it successful?
Public Relations: What makes it successful?

There is one factor, above all others, that is key to making public relations successful - partnerships...

By Jennifer Stein 9 Jul 2021

4 listening styles communicators need to know
4 listening styles communicators need to know

There are different types of listening - appreciative, empathic, critical, and comprehensive listening. Likewise, there are different styles of listening that people can use...

By Ron Stefanski 8 Jul 2021

#Newsmaker: Meet Siphiwe Mpye, editor of Business Day Wanted
#Newsmaker: Meet Siphiwe Mpye, editor of Business Day Wanted

Arena Holdings has announced the appointment of journalist and magazine editor, Siphiwe Mpye, as editor of Business Day Wanted, a luxury, lifestyle and culture magazine...

By Evan-Lee Courie 7 Jul 2021

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