COPENHAGEN, DENMARK: McDonald's had been communicating its value programme 'Coinoffers' via mainly TV, radio and out-of-home posters to teenagers and young adults for many years. 'Coinoffers' was a campaign that revolved around a smartphone app for iPhone and Android that scanned custom QR codes around the country.
4 Apr 2012
DVB-T2, which is used for broadcasting digital television can easily be used to broadcast digital radio in Denmark, and the standard is superior to DAB+ at all times, believes Open Channel, who has obtained a DVB-T2 trial license on a 1.7 MHz channel bandwidth, also called a T-DAB frequency.
21 Sep 2011
LISBON, PORTUGAL: The 4th Eurobest Advertising Festival, one of Europe's leading awards and annual events for creative advertising and communications, will be held from 28-30 November this year in Lisbon, Portugal.
9 Feb 2011
HAMBURG, GERMANY: The organisers of Eurobest 2010, one of Europe's largest creative advertising and communications festivals and premier awards honouring and celebrating European creative excellence, has announced the launch of The Eurobest Academy, in partnership with Draftfcb.
30 Nov 2010
HAMBURG, GERMANY: The remaining jury members have been named for Eurobest 2010, one of Europe's principal creative advertising and communications festivals honouring and celebrating European creative excellence across all major disciplines.
21 Oct 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
HELSINKI, FINLAND/UPPSALA, SWEDEN: Freespee Analytics is an advanced call tracking solution which enables advertisers to track call sources from both online and offline channels and thus optimize ad spending - and it's available now in Finland.
2 Jul 2010