#BizTrends2019

Marketing & Media trends

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Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 1 day ago

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 2 days ago

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 3 days ago

Not another consultant is what Africa needs
Not another consultant is what Africa needs

Our African consulting landscape consists of both global and local consultants who position themselves as subject matter experts, innovative thinkers, corporate entrepreneurs and so much more. If they're that good the next question I ask myself is if they're that prolific at setting up and running businesses, why aren't they running their own?...

By James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

Data science presents enormous opportunities in Africa
Data science presents enormous opportunities in Africa

Data science needs to embrace African context and work for greater good...

17 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube
Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends
Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation
#AEC2018: Freedom of movement essential for Africa's transformation

Africa Economic Conference 2018 focuses on Africa Visa Openness and integration...

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa
#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over
#AEC2018: Africa's "easy decade" of economic growth is over

Africa must focus now on its biggest resource for growth - its young people, experts urged...

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice
#AEC2018: Africa's integration is no longer a choice

African countries must leverage their strengths to accelerate drive towards integration...

5 Dec 2018

Search is on for Africa's best innovators and makers
Search is on for Africa's best innovators and makers

Facebook heads to TechCrunch Startup Battlefield 2018 in Lagos to celebrate African innovation...

3 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

New African magazine's list of 100 Most Influential Africans
New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

The five vital aspects of a successful social media campaign
The five vital aspects of a successful social media campaign

We've seen a dramatic shift in power, with social media sometimes rendering other marketing platforms irrelevant...

By Zubeida Goolam 20 Nov 2018

All the 2018 AfricaCom Awards winners
All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

Unlocking African abundance through digital technologies
Unlocking African abundance through digital technologies

As new ideas, digital technologies and business models penetrate the marketplace in Africa, the ability to disrupt is becoming more and more of a necessity...

By Ntombi Mhangwani 14 Nov 2018

How brands can win in the digital era
How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

AfricaCom Awards 2018 finalists
AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

Africa Trade Forum 2018 goes to Nigeria
Africa Trade Forum 2018 goes to Nigeria

Through the African Continental Free Trade Area (AfCFTA), industrialisation will help create employment for Africa's growing youth population, and the process now starts towards implementation...

1 Nov 2018

Affluent Afrillennials choose brands with social conscience
Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

APO Group selected as official newswire of Web Summit 2018
APO Group selected as official newswire of Web Summit 2018

An exclusive agreement means APO Group will provide enhanced press visibility of the event which is the largest of its kind in the world...

Issued by APO Group 12 Oct 2018

#MarketingFridays: Tapping into the African consumer
#MarketingFridays: Tapping into the African consumer

In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...

12 Oct 2018

Dangote urges deepening of African economy through free trade
Dangote urges deepening of African economy through free trade

The key to Africa's economic growth and strength is in the development of the regional market...

10 Oct 2018

Matlou Tsotetsi, director, Brand Communication, presenting the certificate of AFRIMA Host Country to Ghana Minister Catherine Afeku, Ministry of Tourism, Arts & Culture.
Ghana to host 5th AFRIMA

The 5th All Africa Music Awards (AFRIMA) will be hosted by Ghana in 2018 from 21-24 November 2018...

10 Oct 2018

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