How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
Adeola Tejumola, Kantar 25 Mar 2021
Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
If 2020 has shown us anything, it's that change and disruption are a constant. The effects of the global coronavirus pandemic led to unprecedented shifts in the way we live, work, learn and transact - with a widespread move online and digital platforms...
Michelle Wynne 6 Jan 2021
Eddie Chitate, through his production company, Brainstorm Entertainment, has launched a streaming platform called NoFTV...
Juanita Pienaar 4 Nov 2020
To hear some industry commentators tell it, Covid-19 is going to be the final nail in the coffin of retail as we know it. At best, they're over-simplifying. At worst, they're just wrong...
Lee Naik 13 Oct 2020
WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...
Juanita Pienaar 18 Sep 2020
With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...
Juanita Pienaar 16 Sep 2020
Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...
Roman Magis 15 Jul 2020
As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...
Jordan Rittenberry 21 May 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Leigh Andrews, Kantar 12 Mar 2020
After buying 21st Century Fox in a $71bn deal last year, Disney is reportedly removing the word "Fox" from the production company's future branding...
Shereesa Moodley 20 Jan 2020
With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...
Alain Dos Santos 10 Jan 2020
Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...
Christele Chokossa 8 Jan 2020
Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
Maersk has developed a partnership with She-Trade, an initiative from the International Trade Centre, which aims to connect three million women entrepreneurs to the global markets by 2021...
Louise Burgers 17 Dec 2019
Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...
Louise Burgers 16 Dec 2019
Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...
Dov Girnun 5 Dec 2019
With the silly season upon us, what plan do you and your community managers have in place for an inevitable crisis?...
Gosi Legoale 3 Dec 2019
Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...
mike broom 3 Dec 2019
