Christele Chokossa joined Euromonitor as a research associate in July 2016. She is currently a senior analyst and focuses on researching industries such as Travel & Tourism, Retailing, Consumer Foodservice, Digital Consumers and Consumer Finance in sub-Saharan Africa. Before Euromonitor, she worked for four years as an analyst at a capital market research company.
Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...
