Marketing SA Inc
Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 3 days ago

mchiroque via .
The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 18 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Image © Choerograph via
Listen up! Why Mastercard is becoming a sonic brand

Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...

By Leigh Andrews 8 Feb 2019

Economic growth of 4% forecast for Africa this year
Economic growth of 4% forecast for Africa this year

African Development Bank President Akinwumi Adesina confident of "very promising future" for continent...

7 Feb 2019

John Schnobrich via .
3 shifts that marketers need to consider

Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...

By Pieter Geyser 5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Succeed at social media marketing with Namibia's V5 Digital Academy
Succeed at social media marketing with Namibia's V5 Digital Academy

Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital...

Issued by Techsys Digital 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019
#BizTrends2019: 9 Africa Trends for 2019

Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

By Louise Marsland 31 Jan 2019

The removal of trade barriers in Africa will transform the continent
The removal of trade barriers in Africa will transform the continent

Partnerships are key to improving prosperity and economic development in Africa...

30 Jan 2019

Zubeida Goolam and Wayne Flemming of BrandTruth.
#BizTrends2019: Five major digital and social media marketing trends accelerating in SA

The field of digital and social media marketing is constantly changing as technology advances and consumer needs develop. It is paramount for us to stay ahead of the curve with continual innovation and the application thereof...

By Zubeida Goolam and Wayne Flemming 29 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.
#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 25 Jan 2019

European Union and African Union Foreign Ministers take stock of their strong partnership. Credit: European External Action Service (EEAS)
Africa strengthens partnerships with Europe

The European Union is Africa's first partner in all sectors: in trade, in aid and investment, in peace and security...

24 Jan 2019

AfCFTA will facilitate the emergence of new Africa champions
AfCFTA will facilitate the emergence of new Africa champions

Africa CEO Forum 2019: 1,500 business leaders come together to make African economic integration a reality...

24 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.
#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 21 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.
#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...

By Mark Tomlinson 21 Jan 2019

New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

Not another consultant is what Africa needs
Not another consultant is what Africa needs

Our African consulting landscape consists of both global and local consultants who position themselves as subject matter experts, innovative thinkers, corporate entrepreneurs and so much more. If they're that good the next question I ask myself is if they're that prolific at setting up and running businesses, why aren't they running their own?...

By James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

Data science presents enormous opportunities in Africa
Data science presents enormous opportunities in Africa

Data science needs to embrace African context and work for greater good...

17 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

Show more