#Loeries2020: Entries will be free to support the brand communications industry
The Loeries has announced that entries will be free this year in order to support the brand communications industry in the middle of this global pandemic.
Preetesh Sewraj, CEO, Loeries.
The brand communication industry is an essential part of society and has been active in fighting the spread of the pandemic by working with governments to seed hygiene information, working with retailers to highlight where essentials can be bought and even working with various organisations to show businesses how to reduce the economic impact of Covid-19. We need to ensure that this industry is supported more than ever and we have decided to lend a helping hand to the industry by continuing to recognise the great work that has been done across Africa and the Middle East.
Most challenging times
Tseliso Rangaka, chairperson: Loeries Africa Middle East, adds. “The Loeries is a non-profit initiative and the key goal has always been to support the growth and diversity of the brand communication industry. This has been one of the most challenging times in our history and making the entries free will ensure that we maintain a robust brand communication industry which benefits all sectors of society.”
A key focus of Loeries Creative Week, which will be held late in 2020, will be deep-dives into how society can overcome the impact of the Covid-19 pandemic and find ways to recover. “Our focus this year will be on Beyond Covid – the Loeries are poised to be one the first major events in the region which tackles this challenging subject,” says Sewraj.
“The need for great insights from thought-leaders from across business, healthcare and various governments is imperative if we are to move forward. The impact of Covid-19 will linger long after the infection curve has started to flatten so the Loeries Creative Week will be a platform to ensure that we curate some great insights on how to move forward in a world impacted by this pandemic.”
Most important Loeries event
The decision to make the Loeries entries free this year was a unanimous board decision in support of the brand communications industry across Africa and the Middle East. The challenges faced by the Africa/Middle East region has necessitated the need to be innovative to ensure that thinking about a beyond Covid-19 environment is made accessible to a wide audience while taking into account the impact on the brand communication industry.
Loeries board member, Dawn Rowlands, adds: “I spend a great deal of time across Africa and the Middle East. A vibrant brand communication industry ensures that all sectors of society are supported, and this will only serve to strengthen our region. Making the entry free this year will ensure that vital messaging is recognised and forms a foundation for our next phase when we deal with a post-Covid-19 world. This could be one of the most important Loeries events held in its 42-year history.”
The entry deadline has been extended to 15 June 2020.