The first campaign set for the partnership lends to the travel experience consumers have with these brands from both a leisure and business perspective. This on-demand campaign is also the first of Uber's campaigns to include experiences for the hardworking Uber driver-partners; these on-demands are normally focused on just riders.
Local residents and driver-partners have the chance to experience a 'staycation' in their own city thanks to the marriage of the two brands. Those who have not yet planned a holiday this summer could experience their own city like a tourist between 18 and 20 December 2015. This 'be a tourist in your own city' promotion includes a two night stay for two people with breakfast and dinner daily, in a Protea Hotel in the winner's residing city, a complimentary activity and four free Uber rides to ensure the winners travel worry-free during their holiday.
Protea Hotels involved included the Protea Hotel Fire & Ice! Cape Town, Protea Hotel Fire & Ice! Melrose Arch in Johannesburg and Protea Hotel Edward in Durban. All new users can sign up here with the promotional code: PROTEA to receive a free first ride up to R150. To request a ride, simply download the free application for iPhone, Android, Blackberry 7, Windows Phone, or visit the mobile site: m.uber.com
