Covering the four corners of the web
It's difficult to cover the full spectrum of mobile marketing innovations, yet Mobile Marketer seems to do it with ease. Helpful information is littered across the site and best of all its free. Its eCommerce section is particularly comprehensive.
The Google Mobile Ads Blog is an insightful, constantly expanding resource from the masters of mobile advertising. Every mobile marketer worth their salt should bookmark this site and visit it on a regular basis.
Another site worth visiting due to its expertise in content marketing is Mobile Marketing Watch. It covers not only events in the mobile marketing sphere, but tech innovations which benefit advertising solutions as well.
The MMA (not the guild of no-holds barred fighters) offers global appeal for the mobile marketer. It covers the most fiscally vibrant countries in the world and offers an exceptional amount of content for the South African marketer.
Hardcover books not only look great lined up on your shelf, but also deliver readily available information in a heartbeat. Kind of like the internet, but retro. Our serious hat is on again. Mobile marketing books are a resource which constantly deliver and if you manage to snag the correct book, you can add boundless value to your South African campaign.
For mobile marketers just starting out, we recommend Mobile Marketing For Dummies. After you have trawled through the basics, the advanced tips such as customer retention will keep you coming back for more.
The Third Screen: Marketing to Your Customers in a World Gone Mobile is phenomenal. Mobile phone statistics are torn apart, dissected and placed into various scenarios which educate the marketer, helping them to make correct decisions.
Mobile Marketing: Finding Your Customers No Matter Where They Are digs into the mind of the customer and explains exactly how and what you need to do in order to target your chosen demographic. It's well-organised, in-depth and highlights various strengths of many mobile marketing campaigns. It's a winner.
Finally, this collection of PowerPoint slides nicely summarises the innovations and trends which mobile marketing will follow in the coming years.
Vomo, backed by Vodacom Digital Media, sets out to be an exciting new voice in the world of mobile communication. It is your connection to what is happening in an industry that is rapidly evolving into the most versatile marketing and communication medium ever. The company’s aim is to provide you daily with the latest mobile news, opinions and trends, so you can stay at the forefront of all mobile media affairs.
Go to: http://www.vomo.co.za/
