IAB BOOKMARKS AWARDS & SUMMIT

#Bookmarks2019: ALL THE WINNERS!

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape, marking a true celebration of young, emerging talent in the digital industry.
Photographer: Mark Khoury

This year, the Awards encompassed a record-breaking 76 categories, with over 750 entries. The Bookmarks’ 68 judges assessed the entries based on stringent, results-based criteria.

The King James Group dominated, winning a total of 32 awards, most notably Best Agency and Best Brand for client Sanlam.

#Bookmarks2019: King James Group dominates

The King James Group not only took home Best Agency and its client Sanlam, Best Brand, the agency also won a whopping 32 awards at the 11th annual Bookmarks last night.

By Danette Breitenbach 29 Mar 2019


Leon Mwandiringa of Clockwork Media walked away with the award for Best Digital Youngster, while Raphael Janan Kuppasamy and Jenny Groenewald from the Vega School were honoured as the best digital students.
The work awarded at the Bookmarks this year, not only celebrates the winning work and leading talent in South Africa, it also becomes a showcase of the go-to case studies and inspiration for up-and-coming talent across the country, as the benchmark for digital excellence. – Jury President Jerry Mpufane
Transformation was high on the agenda at the Awards, with Digify Africa being celebrated for the Best Contribution to Transformation in the Digital Industry. Digital education was also emphasised in the award for Best Individual Contribution to Digital being awarded to Carmen Murray, founder of Boo-Yah.

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 16 Jan 2018


Creativity with a social conscience was a strong theme with Mortimer Harvey and the Road Accident Fund awarded the Pixel for Purpose Award for its #AlwaysRemember campaign and Pauli van Wyk from the Daily Maverick winning the award for Best Online Journalist.



"South Africa’s fresh talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and continues to set the benchmark and light the path for future innovation. This is why we celebrate digital excellence,” explains Paula Hulley, IAB SA CEO.



CAMPAIGN CATEGORY
CategoryEntry AgencyBrandTitleProductPrize
Content StrategyKing James Group & 42 DigitalSanlamConversations with YourselfSanlam Financial ProductsGold
Content StrategyVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsGold
Content StrategyOgilvyKFCMake a Meal of it.Streetwise 2Gold
Content StrategyOgilvy Philips & The Nelson Mandela Foundation#ShaveToRemember Philips Gold
Content StrategyKing James GroupSanlam2 Minute Shower Songs2 Minute Shower SongsSilver
Content StrategyKing James GroupSanlamThe 200 Year OldSanlam Financial ServicesSilver
Content StrategyHellocomputer, FCB AfricaWestern Cape GovernmentRaise your voice. Not your phone. Department of EducationSilver
Content StrategyENGAGE et al, a member of the et al GROUPAVBOB The AVBOB Poetry CompetitionSilver
Content StrategyKing James GroupSanlamLives of GraceSanlam My Choice Funeral PlanSilver
Digital StrategyVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsSilver
Digital StrategyKing James GroupSanlamThe 200 Year OldSanlam Financial ServicesSilver
Digital StrategyTBWA Hunt Lascaris JohannesburgJoburg BalletBreaking BalletJoburg BalletBronze
Digital StrategyKing James Group & 42 DigitalSanlamConversations with YourselfSanlam Financial ProductsBronze
Digital Integrated CampaignKing James GroupSanlam2 Minute Shower Songs2 Minute Shower SongsSilver
Digital Integrated CampaignVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsSilver
Digital Integrated CampaignTBWA Hunt Lascaris Johannesburg MTNMic DropMTN BrandBronze
Mobile CampaignOgilvy VodacomShake Every DayBrandSilver
Mobile CampaignOgilvy VodacomSuper Proposal Facebook CanvasNetwork: Super 4G Coverage Bronze
Integrated Mixed Media CampaignOgilvyABInBev#NoExcuseCarling Black LabelSilver
Integrated Mixed Media CampaignKing James GroupSanlamConversations with YourselfSanlam Financial ProductsSilver
Integrated Mixed Media CampaignVML South Africa (Pty) LtdAbsolut Vodka, Pernod Ricard South AfricaAbsolut One Source LiveAbsolut Vodka Silver
Integrated Mixed Media CampaignKing James GroupSanlam2 Minute Shower Songs2 Minute Shower SongsBronze
Integrated Mixed Media CampaignRetroviral M-NETOutwit. Outplay. OutdoorM-NET SurvivorBronze
Integrated Mixed Media CampaignKing James GroupSanlamSanlam 100 Years | Integrated CampaignFinancial Services Bronze
CHANNEL CATEGORY
Online Video SeriesTBWA Hunt Lascaris JohannesburgJoburg BalletBreaking BalletJoburg BalletGold
Online VideoShowmax & Sketchbook StudiosShowmaxTali's Wedding DiaryTali's Wedding DiarySilver
Online VideoPublicisMercedes-BenzHey MercedesA-ClassSilver
Online VideoNet#work BBDOMercedes-BenzReturn to Chapman's PeakS-ClassSilver
Online VideoOgilvyKFCMake a Meal of it.Streetwise 2Silver
Online VideoEclipse PR & King James GroupNETFLIXMAN IN A VAN NETFLIX Silver
Online VideoKing James GroupSanlamOn Life and PlanningSanlam Financial Savings productsBronze
Online VideoKing James GroupSanlamOn Life and SurprisesSanlam Disability productsBronze
Online VideoHellocomputer/FCB AfricaSouth African TourismBheki The Mbhaco MakerSouth African TourismBronze
Online VideoTBWA Hunt Lascaris Johannesburg (Pty) LtdNissanNissan Intelligent Mobility 6 second adsNissan Intelligent MobilityBronze
Online VideoOgilvyABInBevRaising Champions - Mother's DayCarling Black LabelBronze
Online VideoOgilvyABInBevRaising Champions - Father's DayCarling Black LabelBronze
Online VideoVML South Africa (Pty) LtdAbsolut vodkaAfrica on FireVodkaBronze
Online VideoKing James GroupSanlamSanlam 100 Year | Online Video CampaignBronze
Social Paid AdvertisingKing James GroupAB InBevNot that NewlandsNewlands Spring BreweryGold
Social Paid AdvertisingHellocomputer, FCB AfricaNetflorist#LoveEveryoneNetflorist Online Delivery Silver
Use of CRM, Loyalty Programs & GamificationOgilvy VodacomShake Every DayBrandGold
Use of CRM, Loyalty Programs & GamificationOgilvyVolkswagen#Marco #PoloPoloGold
Use of CRM, Loyalty Programs & GamificationMobitainment, ARC South Africa, AsakhaneMARS AfricaRoyco RewardsRoycoSilver
Organic Search MarketingRogerwilcoWesBankDialling Down the Call CentreSilver
Branded ContentTBWA Hunt Lascaris JohannesburgJoburg BalletBreaking BalletJoburg BalletSilver
Branded ContentNet#work BBDOMercedes-BenzReturn to Chapman's PeakS-ClassSilver
Branded ContentKing James GroupSanlamLives of GraceSanlam My Choice Funeral PlanSilver
Branded ContentKing James GroupSanlamOn Life and Bucket listsSanlam InvestmentsBronze
Branded ContentKing James GroupSanlamOn Life and LongevitySanlam InvestmentsBronze
Branded ContentKing James GroupSanlamOn Life and PlanningSanlam InvestmentsBronze
Branded ContentKing James GroupSanlamOn Life and SurprisesSanlam InvestmentsBronze
Branded ContentKing James GroupSanlamKwesta - Boomshakalaka2 Minute Shower SongsBronze
Branded ContentKing James GroupSanlamThe 200 Year OldSanlam Financial ServicesBronze
Innovative use of MediaVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsSilver
Innovative use of MediaTBWA Hunt Lascaris Johannesburg Tiger BrandsThe Most Annoying BannerDoomSilver
Innovative use of MediaBrandTruth & Sprout & Ad Dynamo (SnapChat)First National Bank, South AfricaFNB App 6.0 Snap LensFNBSilver
Innovative use of MediaJoe Public ConnectSouth African BreweriesYour Business In Lights BillboardSAB EntrepreneurshipBronze
Paid Search MarketingThe MediaShopFishawaysFood for thought...FishawaysBronze
Paid Search MarketingVML South Africa (Pty) LtdNando’sNando’s Ecommerce Shopping AdsFull Chicken, Burgers, Chicken PlattersBronze
Native AdvertisingKing James GroupSanlam The 200 Year OldSanlam Financial ServicesBronze
Email, Direct & Inbound MarketingGorillaSA Natural ProductsSurvivor Tree- Email Bio-StrathBronze
Use of Programmatic MediaVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsBronze
Channel InnovationVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsBronze
COMMUNITY CATEGORY
Use of User-Generated ContentVML South Africa (Pty) LtdNando’s#GetItTogetherFull chicken and 4 sides Silver
Social Media CampaignsTBWA Hunt Lascaris JohannesburgJoburg BalletBreaking BalletJoburg BalletSilver
Social Media CampaignsVML South Africa (Pty) LtdNando’s#GetItTogetherFull chicken and 4 sides Silver
Social Media CampaignsOgilvy KFC KFC Black Fried-DayKFCSilver
Social Media CampaignsShowmax & Sketchbook StudiosShowmax Tali's Wedding DiaryTali's Wedding DiaryBronze
Social Media CampaignsShowmaxShowmaxThe Comedy Central Roast Of SomiziThe Comedy Central Roast Of SomiziBronze
Social Media CampaignsPublicisMercedes-BenzHey, MercedesA-ClassBronze
Social Media CampaignsOgilvyVolkswagen#Marco #PoloPoloBronze
Social Media CampaignsOgilvyCastle Lite#HoldMyBeerCastle LiteBronze
Influencer MarketingOgilvyMultiChoiceWatch It Your WayDStv PremiumSilver
Influencer MarketingVML South Africa (Pty) LtdAbsolut Vodka, Pernod Ricard South AfricaAbsolut One Source LiveAbsolut Vodka Silver
Influencer MarketingOgilvy Nimue#NoMakeUpBride NimueBronze
Influencer MarketingPublicis MachineMartell CognacMartell VSSD Influencer PacksInfluencer PacksBronze
Social CommunitiesPublicisMercedes-BenzMercedes-BenzSocial PlatformsBronze
Social CommunitiesRetroviral RocoMamasSmashing SocialBronze
Use of User-Generated ContentPublicisMercedes-BenzHey MercedesA-ClassBronze
CRAFT CATEGORY
Craft - Software, Coding & Tech. InnovationVML South Africa (Pty) LtdNando’s Nando’s App iOS and Android App Craft Gold
Craft - Software, Coding & Tech. InnovationPublicis MachineStonesStones BOTBottle Operated TableCraft Silver
Craft - Online Video ProductionKing James GroupSanlamConversations with YourselfSanlamCraft Gold
Craft - Online Video ProductionVML South Africa (Pty) LtdAbsolut vodkaAfrica on FireVodkaCraft Gold
Craft - Online Video ProductionTBWA Hunt Lascaris JohannesburgJoburg BalletBreaking BalletJoburg BalletCraft Silver
Craft - Online Video ProductionKing James GroupSiemensFabricCraft Bronze
Craft - Online Video ProductionNet#work BBDOMercedes-BenzReturn to Chapman's PeakS-ClassCraft Bronze
Craft - News or Feature Writing24.com a Division of Media24News24News24 Land of ThirstLand of Thirst: a 360 degree video experience by News24Craft Silver
Craft - News or Feature Writing24.com a Division of Media24Netwerk24The Steinhoff scandalNetwerk24Craft Silver
Craft - Interface DesignHellocomputer, FCB AfricaAbsa - L'AtelierL'Atelier 2018 L'Atelier art competitionCraft Silver
Craft - StrategyTBWA Hunt Lascaris JohannesburgJoburg BalletBreaking BalletJoburg BalletCraft Silver
Craft - StrategyKing James GroupSanlamConversations with YourselfSanlam Financial ProductsCraft Silver
Craft - StrategyVML South Africa (Pty) LtdCipla South AfricaBronki BoostersAsthma Inhaler Casings, Comic Book, Animated Series, Instructional Videos.Craft Silver
Craft - StrategyHellocomputer/FCB AfricaUnileverSunlight Since SinceSunlight Laundry BarCraft Bronze
Craft - UXHellocomputer, FCB AfricaAbsa - L'AtelierL'Atelier 2018 L'Atelier art competitionCraft Silver
Craft - Social Media Community ManagementVML South Africa (Pty) LtdNando’s Bazothi “Azishe”Craft Silver
Craft - Social Media Community ManagementRetroviral RocoMamasSmashing SocialCraft Bronze
craft - Interactive DesignPublicis MachineStonesStones BOTBottle Operated TableCraft Silver
Craft - Marketing CopywritingShowmaxShowmaxTali's Wedding DiaryTali's Wedding DiaryCraft Bronze
Craft - Marketing CopywritingHellocomputer/FCB AfricaSouth African TourismBheki The Mbhaco MakerSouth African TourismCraft Bronze
Craft - Digital MediaVML South Africa (Pty) LtdAmerican Swiss JewellersDrop the HintEngagement RingsCraft Bronze
EMERGING DIGITAL TECHNOLOGIES CATEGORY
Customer Experience DesignAccentureNedbankNedbank Smart GeyserGold
Customer Experience DesignHellocomputer, FCB AfricaAbsa - L'AtelierL'Atelier 2018 L'Atelier art competitionBronze
Internet of ThingsAccentureNedbankNedbank Smart GeyserGold
Bots, Messaging & Dark SocialKing James GroupSanlamLives of GraceSanlam My Choice Funeral PlanBronze
Interactive Mixed MediaKing James GroupSanlam2 Minute Shower Songs Press Springbok Nude Girls2 Minute Shower SongsBronze
Interactive Mixed MediaKing James GroupSanlam2 Minute Shower Songs Press Mi Casa2 Minute Shower SongsBronze
Interactive Mixed MediaKing James GroupSanlam2 Minute Shower Songs Press Kwesta2 Minute Shower SongsBronze
Interactive Mixed MediaRetroviral M-NETOutwit. Outplay. OutdoorM-NET SurvivorBronze
Interactive Mixed MediaAssociated Media PublishingReady To ShopReady To ShopReady To ShopBronze
PLATFORMS CATEGORY
Brand, Commercial & Retail WebsitesKing James GroupSanlamConversations with YourselfSanlam Financial ProductsGold
Brand, Commercial & Retail WebsitesArc InteractiveCell C GirlCell C Girl WebsiteSilver
Brand, Commercial & Retail WebsitesHellocomputer, FCB AfricaAbsa - L'AtelierL'Atelier 2018 L'Atelier art competitionSilver
MicrositesHellocomputer, FCB AfricaAbsa - L'AtelierL'Atelier 2018 L'Atelier art competitionSilver
MicrositesKing James GroupSanlam Shop for Good Blue Ladder SchoolsBronze
MicrositesKing James GroupSanlam Sanlam 100 Year | MicrositeFinancial servicesBronze
Public Service & NPO platformsArc InteractiveHIVSAChoma WebsiteSilver
Mobile AppsArc InteractiveDis-ChemDis-Chem Mobile AppSilver
Mobile SitesMobi MediaVodacom SoccerSA's Best Football PlatformSilver
Brand, Commercial & Retail WebsitesTBWA Hunt Lascaris JohannesburgTiger BrandsMake Them StopDoomBronze
Public Service & NPO platformsHellocomputer, FCB AfricaWestern Cape GovernmentRaise your voice. Not your phone. Department of EducationBronze
Platform InnovationMobi MediaVodacom SoccerSA's Best Football PlatformBronze
Platform InnovationMobitainment, ARC South Africa, AsakhaneMARS AfricaRoyco RewardsRoycoBronze
PUBLISHING CATEGORY
Online News VideoTiso Blackstar Group (Pty) LtdTimesLIVEMapping the murder of Hannah CorneliusMultimediaLIVEGold
Podcasts & Audio StreamingPrimedia BroadcastingEyewitness NewsPoisonous BulletsNewsGold
Online News Video24.com a Division of Media24News24News24 video: Breaking news. First – and in videoNews24 videoSilver
Online News VideoPrimedia BroadcastingEyewitness NewsThe Zimbabwe ElectionsNewsSilver
Online News VideoSABC SABC News SABC News YouTube channel Online news videosSilver
Live Event Coverage24.com a Division of Media24News24#ANCVotesLive Event CoverageSilver
News Innovation24.com a Division of Media24News24News24 Land of Thirst Land of Thirst: a 360 degree video experience by News24Silver
Publisher Sites24.com a Division of Media24Business Insider South AfricaBusiness Insider South AfricaBusiness Insider South AfricaBronze
Electronic Newsletters24.com a Division of Media24Business Insider South AfricaBusiness Insider South AfricaBusiness Insider South AfricaBronze
SPECIAL HONOURS CATEGORY
Best Digital StudentRaphael Janan Kuppasamy and Jenny GroenewaldVEGABlack Pixel
Best Digital YoungsterLeon MwandiringaClockworkBlack Pixel
Best MarketerHolly MeadowsEditor in Chief, CosmopolitanBlack Pixel
Best CTOClinton BoschAfrozaarBlack Pixel
Best Contribution to Transformation in the Digital IndustryDigify AfricaDigify AfricaBlack Pixel
Pixel for PurposeRoad Accident Fund #Always RememberMortimer HarveyBlack Pixel
Best Online JournalistPauli van WykThe Daily MaverickBlack Pixel
Best Individual Contribution to DigitalCarmen MurrayBoo-Yah!Black Pixel
Best AgencyKing James GroupBlack Pixel
Best Publisher24 a Division of Media24Black Pixel
Best BrandSanlamBlack Pixel


The 11th Annual Bookmark Awards were sponsored by Vicinity Media, DStv Media, G-Star and media partners: Media24, Business Live, The South African, IOL, AdJoin and Bizcommunity.

For more, look out for our coverage of the event over the course of the day and follow #Bookmarks2019 on Twitter to see what you missed.

This year, the IAB Summit is taking place on 30 May at the Joburg Theatre in Braamfontein. Click here to buy tickets.
Get a daily news update via WhatsApp or sign up to our newsletters.
Comment

Related

News