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Chicken Licken bravely debones a rare phobia with their latest campaign
Joe Public 3 days



I know it sounds very 60s, but I can tell you that it’s a great alternative to what I see going on in the world today. Wherever I go today, as a customer, as a supplier, as a fellow human being, I encounter a coldness, an apathy, a sense of resentment, that fills me with despair. If ever I was to be arrested, I’d love it to be for hugging.
Why is it that the world has become such an aloof place? Is it fear? That’s what the experts tell us.
It seems that we are so scared of the horrible world that we have become increasingly more isolated from one another. We need to challenge that. The world is not such a terrible place, and the only hope that we have as a human race is to love each other, rather than hate, to reach out and serve, rather than be indifferent.
Some recently published research on happiness came to a number of really magic conclusions about what we can do to become happier in our lives:
Many of you will remember a video of Leo Buscaglia – the so-called “Love Professor.” The video was called Only You can Make the Difference, and it was full of so many wonderful ideas. He was a great proponent of hugging.
But one of the things that I remember was a statement he quoted from the Dalai Lama of Tiber. When asked about what is the purpose of life, he replied: “The purpose of life is to help others. And if you can’t help them, would you at least not hurt them?”
Azar Jamine, CEO of Econometrix, a company based in Johannesburg, once made a presentation in which he said: “Business needs to wake up to the fact that just making money is an empty goal without contributing to the betterment of life of your fellow human beings.” I couldn’t agree more.
Hugging is a very important part of my life, and I am very sorry for people who are unable to experience it regularly. I remember once bumping into my brother at a shopping centre somewhere, and, in our usual fashion, we gave each other a big bear hug. A woman was walking past at the time, wheeling a trolley. She took one look at us, was absolutely disgusted, and said: “Blerrie queers!” So this is what the world has become: two brothers showing some affection are accused of being queer.
And the Nanjing huggers? What happened to them? Well, they were all released about an hour later with a warning to not arrange a gathering again without permission, and to stop doing these crazy and depraved things that corrupted society.