Marketing Trends South Africa

Trends for two future scenarios

[Flux Trends] In predicting trends, I foresee two future scenarios: the first, business as usual leading to disaster, and the second, sustainability and planetary wellbeing.
Trends for two future scenarios

Scenario one - business as usual:


  1. A failure of rich nations to cut carbon emissions because they follow business as usual pathways, dependent on centralised fossil fuel energy systems.
  2. Ecological tipping points reached and a global increase in unpredictable and extreme weather events, including prolonged droughts and floods
  3. Dwindling water supplies and disruption of nature's cycles, threatening life support systems
  4. Critical loss of biodiversity due to increasing population pressure and climate change - precipitating the unstoppable human-induced sixth great extinction.
  5. Greater famine as crops fail and fish stocks decline
  6. Increasing conflict over scarce resources
  7. Growing number of environmental refugees moving from vulnerable ecosystems to overcrowded cities and temperate climates in search of food and employment
  8. Increasing reliance on armaments of rich countries to keep out the hungry
  9. Increasing dictatorship in the face of the breakdown of society.
  10. Greater conflict and anarchy over increasing shortage of resources

Scenario two - sustainability and planetary wellbeing:


  1. Countries unite and agree on carbon emission reductions, with rapid growth of decentralised renewable energy generation and increasing employment in a low carbon economy
  2. Nations work together to confront global ecological problems to safeguard life support systems and to improve the health of the planet.
  3. Destructive and harmful consumption patterns discouraged and more equitable sharing of resources, nationally and internationally
  4. New economic principles and a more just economic system which values ecological restoration over the accrual of wealth and material possessions
  5. Producers are accountable for the total life cycle of their products as people strive to bring about a zero waste society
  6. Development of safe and dependable public services, such as education, health care, transport and public amenities
  7. Greater democracy
  8. Abolition of weapons of mass destruction
  9. As a result of greater security, population growth stabilises and begins to decline.
  10. Relationships and community well-being brings about a happier and more peaceful society

Source: 2010 Flux Trend Review

In February 2010, Bishop Geoff Davies, Dianne Bayley, Dr Craig Nossel, Ferial Haffajee, Menzi Mthethwa, Mokena Makeka, Randall Abrahams, Sylvester Chauke and Toby Shapshak –10 of the country’s leading thinkers in a broad array of disciplines – will gather to present their insights into trends beyond the economic meltdown at a one-day conference in takes place in Johannesburg: the 2010 Flux Trend Review powered by BlackBerry.

Hosted by trends analyst Dion Chang and building upon the recently published Flux Trend Review The State We’re In (published by Pan Macmillan and available at bookstores now), the conference will give a unique South African perspective to social, business, technology, political and marketing trends. For more trends and information about the conference taking place at the University of Johannesburg Theatre (Kingsway campus) on Thursday, 25 February 2010, go to www.fluxtrends.co.za. Cost is R2280 per delegate. Bizcommunity.com is a media partner.

Go to: http://www.fluxtrends.co.za

About Bishop Geoff Davies

Prior to launching Southern African Faith Communities' Environment Institute (SAFCEI) in 2005, Bishop Geoff Davies was the first bishop of the new Anglican Diocese of Umzimvubu, covering East Griqualand and the northern half of the former Transkei. During this time he and his wife Kate, an environmental educator, promoted environmental learning in schools and community based sustainable agriculture projects. Between 1981 and 1987 he was director of the Department of Mission for the Anglican Church of Southern Africa. Born and educated in Cape Town, he studied history and social anthropology at UCT and worked as a journalist and a teacher before reading theology at Emmanuel College, Cambridge. Winner of the 2009 SAB Environmentalist of the Year award, Geoff will be speaking at Dion Chang's Flux Trend Review Conference on Thursday, 25 February 2010.
Let's do Biz