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Masa also announced a leadership change. Current CEO, Greg Garden, who has contributed significantly to Masa and its achievements, announced that at the end of his three-year term he would be handing over the baton. Greg assured Masa of his unwavering and ongoing commitment to the association and his full support to achieve a smooth change of executive leadership.
Garden will give increased focus to leading the Marketing Research Foundation (MRF) and the Maps project, whilst continuing to work closely with Masa into the future in full support of its purpose and goals.
To ensure continuity and business as usual, Masa announced that its current chairman, Sechaba Motsieloa, had accepted its request to serve at an executive level as interim CEO to bridge any gap until the appointment of a long-term CEO. The recruitment process for a new permanent CEO will commence immediately under the guidance of Sechaba.
“Masa has grown in strength over the past three years,” says Garden. “We have a heavy-hitter Board of top marketers made up of highly recognised individual members and corporate CMO’s – the strongest in our history. As a professional body and association, we have made several significant strides in terms of key deliverables to our members and the broader marketing industry.” Amongst others these include:
“Masa exists to elevate the professionalism of marketing and represent and protect the business interests of marketers,” says Sechaba. “It has a strong and clear strategy with well-defined goals and priorities for 2020 and beyond. It is well placed to increase its impact and enhance its contribution to the marketing profession, and I call on marketers at both individual and corporate levels to become members and give Masa greater support.”