Using the principles of collective buying, Groupon SA negotiates discounts of popular businesses both nationally and on a city-by-city basis. Group buying and daily deal sites are a global e-commerce growth phenomena, with millions of consumers taking advantage of massive discounts on anything from magazine subscriptions to spa treatments, ranging from at least 50% to 70% or more.
"The key to returning customers is the deals," says Wayne Gosling, chief operating officer of Groupon SA. "We must keep presenting top deals on our site every day and the key to this is to find the merchant wanting to promote his or her offering and the consumer wanting great value for money."
Twangoo.co.za customers will not be automatically migrated to MyCityDeal.co.za to comply with data protection issues - they will need to re-register (an almost instant process).
