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E-commerce ace in the hole: Drop shipping
The declining economy has led to an increased trend toward drop-shipping transactions and has allowed e-tailers to remain competitive while brick-and-mortar stores hedge their bets as they see physical retail sales and profits slide precipitously.
By tapping into drop-shipping programs, e-tailers can effortlessly expand product lines to meet shoppers' demands without the overhead risk, inventory investment or storage requirements.
While many manufacturers and distributors in the past were reluctant to consider a drop-shipping partnership, economy-induced reductions in inventory orders have changed the retailing landscape completely. Retailers are now able to reach out to their suppliers and can begin establishing drop-shipping partnerships that benefit the retailer, the supplier and the customers.
In addition to expanding inventory options, drop shipping allows retailers to ship products to consumers in the most direct and economical way by eliminating the expense of double-shipping - that is, shipping from manufacturer to retailer and from retailer to consumer.
