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The online social 'shop till you drop' party
It's no fun shopping alone. That's the theory behind social shopping, a trend that combines social networking with e-commerce. It's a trend that's coming into its own as increasing numbers of online shoppers turn to the sites for fun, companionship, and camaraderie with other shoppers.
"Shopping is a very social, interactive experience," Manish Chandra, the CEO and cofounder of social shopping site Kaboodle, told the E-Commerce Times. "Shopping is not just a transactional experience."
Social shopping sites attempt to create an online experience that replicates, to a degree, going to the mall with a group of friends. In the stereotypical mall experience, friends point out products to each other, comment on them, and share stories - all the while bonding as much as they're actually shopping. Online social shopping sites aim to give shoppers a similarly interactive, personal and communal experience.
"It's like going shopping with a friend versus going alone," Chris Kensler, editorial director for social shopping site Stylehive, told the E-Commerce Times. "You get to bounce ideas off of each other and get new ideas. It's the kind of discovery that comes from shopping in a group that makes the site work."
