Foodex Japan, which takes place from 7 to 10 March 2023, is one of the largest annual food and beverage tradeshows in Asia. The exhibition has been a highly successful trade event since its debut in 1976, serving not only Japan’s $700bn food market but also many lucrative Asian markets.
The deputy director-general of trade and investment South Africa at the DTIC, Lerato Mataboge, explained that the company delegation assembled for this showcase represents varied expertise in the food and beverage value chain.
“Our delegation is made up of companies that range from small, medium and micro enterprises, emerging exporters, and woman-owned entities, amongst others,” she said. “We have aimed to assemble a formidable team of companies that will put a respectable South African showcase on the world’s stage while advancing our developmental imperatives.”
Mataboge said she was looking forward to staking a claim on the Japanese food market and returning with trade leads, partnerships and trade deals.
Although South Africa currently has a positive surplus in its trade with Japan, Mataboge said it is still driven mainly by the export of raw materials.
“Our strategic objective is that of achieving value-added exports as envisaged in the re-imagined industrial policy of South Africa. There is an opportunity for South Africa to establish itself as a larger player in the niche market that is Japan, as well as other regions in the global economy,” she added.
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