Ready, aim, converge for smarter commerce

For more than a decade, business-to-business firms have used the Internet to publicise their product catalogues. As a result of the rise in consumer sales on the web and the rapid maturation and adoption of Internet technologies like Rich Internet Applications and Web 2.0, B2B firms are now rethinking their e-business strategies.

At the same time, the demands of B2B buyers have also changed, with many expecting sites to provide them with the experience, content and community collaboration they have come to expect in the business-to-consumer realm. What we are left with is a B2C/B2B convergence phenomenon.

Read the full article on E-CommerceTimes.com.