Bridging the advertising-merchandising gap

"We're all about using community intelligence to optimize relevance for visitors. Right now, the main approaches to merchandising involve the top-seller approach, which aims to push the items that sell the best, and the rules-based segmentation approach, which categorizes customers and other social behavior approaches."

Many e-commerce companies have boosted their fortunes by expanding their markets beyond the United States. Avail Intelligence is hoping to help such merchants boost profits and sales by doing the reverse - expanding from Europe into the United States.

The move comes as e-commerce growth begins to slow, a function of the sheer size of the market and strong market penetration, and as retailers seek to follow the lead of e-commerce giants such as Amazon.com, which is legendary for its product recommendations and the use of past customer behavior to suggest new buying opportunities.

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