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Designing brick-and-mortar retail to attract consumers in a digital world
Brick-and-mortar storeowners need to offer what internet cannot. This is where an engaging customer experience through creative retail design plays a crucial role. Storeowners need to keep abreast with changes and restructure their stores in ways to retain their customers as well as absorb new ones.
Picture: CreativeShopfitters.co.za
Here are 10 top retail design tips from the retail designers and shopfitters at Creative Shop to help drive sales:
- Include all five senses into the retail experience
- Introduce a welcoming scent – this will encourage customers to come back
- Place most popular items at the back of store to encourage a walk through
- Change your store design every 3-5 years
- Shoppers are attracted to round and U-shaped displays as they are welcoming
- Place interesting and attractive displays at the end of each and every aisle
- Make your customers feel comfortable - add benches in areas with queues
- To appeal to the younger generation of influencers, place what they would find interesting at their eye level
- Design your store so that the aisles, shelves and fixtures can be easily changed at low cost to alleviate shopper boredom
- The shopfront design is crucial. It needs careful thought and planning and frequent changing
For more information, go to www.creativeshopfitters.co.za.
