What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Viral insights on Black Friday 2023
Black Friday is one of the biggest and most important shopping days of the year and is a revenue must for retail businesses of all sizes.
Meltwater, the global leader in media intelligence, analysed the data, conversations, and trends around Black Friday and Cyber Monday across social and online news media in South Africa.
Black Friday this year had a reach of 3.6 billion, with Gauteng driving most of the conversations. Some big brands that got the most mentions in the Black Friday conversations include Takealot, Game, Eskom, and others. You can find more insights in the below infographic:
Stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception.
- South Africa’s digital landscape maturation in 2024: Insights from the 2024 Global Digital Report27 Mar 14:09
- Black Friday media coverage 202301 Dec 12:19
- Springboks media coverage at the RWC 202302 Nov 09:23
- How to use technology to prepare for Black Friday01 Nov 13:00
- B2B and TikTok - more compatible than expected?05 Sep 11:34
Related
Digital experiences will make or break the holiday season for retailers in 2023
James Harvey 24 Nov 2023
