Most Read

  • Cape Town rental property market presenting a mixed bag of tricks
    While the recent PayProp State of the Rental Industry Survey found that the key challenges agents currently face are a shrinking viable tenant pool, lower tenant affordability and high arrears, the Cape Town market continues to march to its own drum according to Lorraine-Marie Dellbridge, rental manager for Lew Geffen Sotheby's International Realty in Cape Town's Southern Suburbs, False Bay and Noordhoek.
  • RIP to former Spur chief Pierre Van Tonder
    Pierre Van Tonder, Spur Corporation's former CEO, died in a Cape Town hospital at the age of 62 on Sunday evening, 9 May.
  • Kaya 959 appoints Sibongile Mtyali as its new managing director
    The Kaya 959 board of directors is pleased to announce the appointment of Sibongile Mtyali as the new Kaya 959 managing director effective 1 June 2021. Mtyali replaces former managing director who stepped down from his position in December 2020. Issued by KAYA 959
Show more


More...Submit news
Advertise on Bizcommunity

Subscribe to industry newsletters

Ipsos wins Radio Audience Measurement Survey contract in South Africa

The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years.

As part of the new relationship, Ipsos will utilise global expertise, working closely with the industry, to introduce a leading edge and innovative measurement to the market, the aim being to integrate the latest form of electronic measurement tools to future-ready this programme.

“In addition to the changing media landscape and consumer habits, the international pandemic and our own lockdown regulations accelerated the clear need for the radio listenership currency to be made future-ready for many reasons,” says Gary Whitaker, CEO at the Broadcast Research Council (BRC) of South Africa.

Pitch consultants, IAS, were appointed by the BRC to manage the RFP process, ensuring that a structured and fair process was followed. The RFP was run in the true spirit of collaboration with the inclusion of as many sectors as possible on the RFP briefing and judging committees. The broadcasters appointed members with varied roles inside their own organisations ranging from research to programming to commercial sales. Community radio was represented by members of the MDDA (Media Development and Diversity Agency) and NCRF (National Community Radio Forum) as well as The Media Connection. The AMF (Advertising Media Forum) appointed a representative as did the MRF (Marketing Research Foundation).

“Broadening the scope to the measurement of audio listening, as opposed to just traditional radio listening, is an exciting development, which should assist planners and strategists to form a much clearer picture of audiences’ listening behaviour and consumption patterns across the different audio platforms,” says Johann Koster, CEO of the MRF.

In South Africa, Ipsos will introduce a combined methodological approach, deploying international measurement standards that will provide robust sampling. The programme will measure linear broadcast and digital consumption of 4,000 panellists weekly, with minute-by-minute tracking of activities. In addition, 3,000 CATI interviews will be conducted monthly to provide audience measurement in 15-minute segments, along with audience tracking on radio events and roadshows. The programme will cover 280 stations (commercial, South African language and community).

“Consumers are able to access media across a variety of platforms and devices, and we have to keep pace with the technology that changes the way that these consumers access radio. We also understand that broadcasters are not only looking for reliable currency, but for deeper insights on how listening habits are changing. Our approach will future-ready this programme with the integration of data from multiple sources and by driving new technology solutions from MediaCell for passive measurement, a first in the sub-Saharan Africa market. This will provide broadcasters, media agencies and advertisers the robust and representative data they require,” says Nick Coates, country manager of Ipsos in South Africa.

Ipsos launches its new creative assessment solution - Creative|Spark on Ipsos.Digital Platform in South Africa

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in South Africa, which enables faster, better creative decisions to deliver business impact...

Issued by Ipsos 15 Sep 2020

Jim Ford, global MediaCell lead at Ipsos, adds: “This is a really exciting development for both Ipsos and the radio industry in South Africa. The faster and more granular data that the MediaCell technology delivers is a game changer and will capture both broadcast radio and device streaming from a large and representative panel, ensuring the measurement of audio services in South Africa will be future-ready.”

For more information on this news release, please contact:

Hendrik van Blerk
Service Line Leader: MSU, Ipsos South Africa
Nanzala Mwaura
Chief Client Officer, Ipsos South Africa

About Ipsos

  • Ipsos is the world’s third-largest market research company, present in 90 markets and employing more than 18,000 people.
  • Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5,000 clients across the world with 75 business solutions.
  • Founded in France in 1975, Ipsos has been listed on the Euronext Paris since 1 July 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
  • ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP |

Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis. We set ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively.



Let's do Biz