The company has formulated an aggressive go-to-market strategy for the latest Foxconn product releases and will also use scheduled technology events and exhibitions to demonstrate products.
Foxconn is a global manufacturer of IT motherboards, graphic cards, optical storage devices, workstations and server infrastructure. The company continues to leverage off its partnership with its SA partner to expand its reach within the South African market.
“One of our key objectives is to advertise the value of Foxconn in extreme over-clocking, VGA cards and high-end motherboards, specifically in the area of gaming,” says Gary Naidoo, deputy MD at Sahara.
“We will make use of gaming websites and industry events to demonstrate the advantage gained through the application of these products,” adds Naidoo.
Sahara is the main distribution partner of the Foxconn brand in South Africa, Africa and India. The relationship between the two companies has been reinforced through ongoing supply to the local market and attention to service and support.
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