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Marketing & MediaYour dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy
Kabelo Kale, The Media Krate 29 Jun 2026

Somewhere in the middle of the laptop/netbook/smartphone explosion, IT lost control. The days of IT issuing the same mobile device to all employees are all but gone. These days, different types of workers need different kinds of devices. Sometimes employees bring their personal devices into the workspace, adding another layer to IT's burden. On top of all that, there's the fact that underlying technologies in devices and apps are constantly changing. It's no wonder the IT world of neat little silos has all but vanished.
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