"It is another strategic move by the company to provide end-to-end production print solutions for customers to ensure they are equipped with the necessary resources to become marketing service providers, including marketing automation and brand management," says Richard Pinker, MD of Ricoh SA.
"The company enables organisations of all sizes around the world to expand their businesses with tools, such as data intelligence, document management software, digital printers and other solutions, so they can gain competitive advantage."
The two companies will bring new technologies, software and services to market to enable companies to drive relevant, multichannel marketing campaigns at the global, regional and local levels.
This complements Ricoh's existing programmes: Business Booster and Business Driver. These value-added initiatives aim to help companies quickly pursue a more productive and profitable business strategy.
Its customers can now extend that capability beyond the enterprise with this investment, making it easier to expand their portfolios from just one print channel, such as direct mail, to a full spectrum of multichannel communications.
"Today's commercial printers want solutions beyond the traditional print services to help them stay a step ahead of the competition," says Pinker. "This is the goal of our Print and Beyond initiative, to enable customers to drive new revenues, increase effectiveness and seek efficiencies to lower costs, no matter what direction they want to take their business or department. From data analytics to brand management to our new Clickable Paper tool, there is a wealth of offerings that can bring value-added benefits to any portfolio - beyond traditional hardware."
"After many years of software development, it is especially gratifying to know that an industry leader such as this has recognised the importance of the marketing operations technology space to such a degree that they are making a strategic investment in our company," says Coleman Kane, president and CEO of PTI Marketing Technologies.
"The investment, combined with its expertise and worldwide footprint, will allow PTI to expand rapidly and deploy our Marcom Central and Fusion Pro software globally. The combination of its best-of-breed solutions with our software will help both organisations stand apart from the competition," he concludes.
