It was Love at First Bite: Albany's new consumer campaign

3 Mar 2016

A new consumer campaign from Albany Bakeries, called Love at First Bite, will give radio listeners and Facebook users a chance to showcase their sandwich-making skills, whilst learning more about the Albany product range.

It was Love at First Bite: Albany's new consumer campaign

Albany’s Love at First Bite campaign started in February 2016, and it will give consumers the chance to win a cash prize of R5,000, as well as an additional prize of R1,500 in fresh Albany products for the charity of their choice. Albany Bakeries has partnered KZN-based radio stations Ukhozi FM 102.4 and Vuma Fm 103.0.

“The competition is twofold, primarily on the partnering radio stations and secondly on social media, via Facebook. Participants who enter the radio competition will get a chance to win R5,000 in cash and those who enter on social media need to share their delectable recipes on Albany’s new Facebook page, Love Albany Bread, using Albany products and stand a chance to win themselves Albany prizes,” said Patience Mhlarhi, marketing assistant of Albany Bakeries.

Entering the radio competition is very easy, all participants need to do is listen to Ukhozi FM or Vuma FM, and SMS the words ‘Albany Fresh’ to the number given by the radio presenter.

Lucky draw

The radio presenters will then conduct a quick lucky draw from all the SMS entries received and call two listeners who will then compete with each other with their Albany recipes live on air. The radio presenters will then choose the winner according to the Albany criteria. Once a winner has been chosen, the winner will be given a chance to win a bonus prize of R1,500 worth of Albany product to be given to a charity of choice. All the winner needs to do is answer an Albany product-related question. So participants must make sure to have their Albany product to hand.

The new campaign aims to showcase how Albany Bakeries delivers love daily, through freshly baked bread, buns and rolls prepared with care to millions of South Africans every day. All participants entering the competition have an opportunity to show how they show their love to their families daily using fresh Albany products.

On 3 March Vuma FM’s Kwasa Breakfast Show, hosted by Linda ‘Mr Magic’ Sibiya, will be broadcasting live from Albany’s Pietermaritzburg bakery from 6am to 9am.

For more information on Love at First Bite, recipes and competitions, follow Albany on Facebook.