Far from trying to head off the rise of mobile shopping, the greatest opportunity might lie in encouraging it! For the research, the company delved into asking far more useful questions such who actually uses shopping apps and when, how often and for what.
The results are surprising and suggest the need for a major rethink on mobile's current and potential role, particularly for retail strategies that enable sales through multiple means.
If mobile has been earmarked as the new frontline for retailers, then get ready to make mobile work for you. Read more on how to map the real influence of mobile on shopping and see how other brands are making the most of consumer behaviours by downloading the report "Truth about mobiles and shopping".
