Its new 'Eco-Care' baby wipe is fragrance, chlorine and alcohol-free, as well as bio-degradable and flushable. Also as part of the 'green' range, are its Eco-rounds and Eco-buds, both of which are flushable. The bud is reportedly the only ear-bud on the market currently available in this country that is flushable, because the stalk is made from paper and not plastic.
In conjunction with the packaging launch, from October to December 2010, a percentage of the sales of every eco-care product will go towards the 'Little Eden' charity, which provides homes to over 300 intellectually disabled children and adults.
"Joanne Hayes"
