FMCG News South Africa

Celebrating Justine's 35th birthday

In May 2008 Justine celebrates 35 years as one of the world's most inspired cosmetic brands.
Celebrating Justine's 35th birthday

Although Justine has evolved dramatically since it's inception in May 1973, the winning formula remains unchanged and is born out of an appreciation of both beauty and science. By embracing the latest in beauty technology and translating this into superior quality products, Justine has continued to deliver a beauty range that aims to offer consumers the very best of these worlds.

Since its inception, the Justine range has become iconic for millions of consumers around the world, of all nationalities and skin types. A key factor for the brands universal appeal is the fact that all Justine products are “skin specific” - formulated for all skin types and conditions. This underlines the Justine philosophy that “skin is skin”, making the products ideal for all races.

One of the most well-known products within the range is Justine's Tissue Oil. For many this product line has become the ideal way to give their skin the nourishing care it deserves. Now available in a comprehensive and luxurious range all of its own, the tissue oil contains a blend of natural ingredients and a unique formulation that has given it the title of Justine's top selling product.

Staying true to the brand's core values, the entire range is underpinned by an inspiring distribution channel of direct selling Justine representatives. This network has allowed the brand to achieve key objectives of empowerment and education. This channel continues to grow from strength to strength affording millions of women from all walks of life, employment, training and opportunities for their own empowerment.

Community education and awareness are also vital for Justine. Initiatives such as the iThemba Crusade of Hope continue to raise much needed awareness and funds for the fight against Breast Cancer and will continue to demonstrate to consumers around the world that Justine's commitment and passion is here to stay.

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