The revamped series has a refreshing new logo and a clear wrap-around label, which replaces the neck tag. The bottle resembles the original but with a slight adjustment to the bottle shape. The label and bottle are both transparent to allow the colour of the juice inside the bottle to show through.
"Research revealed that our consumers preferred simplistic packaging, as long as the contents remained a high quality product. The focus for consumers is on the product, specifically the goodness and taste combined in the product and not the packaging. They felt comfortable with the new image and would be happy to display the product on their tables," says Stephanie Hoy, brand manager.
100% Juicey, originally branded as the Real Juice Co. 100% fruit juice range, is available in eight flavours, and will be available in a 500ml on-the-go pack format and 1,5 litre bottles for home consumption.
The company is also launching Pure Crushed in six single-fruit flavours and each of which contains real pulped fruit juice. Pure Crushed replaces the Sir Juice range and will be available in 300ml quick-drink and 1 litre options.
Fruit Tea, recently released, complements the range and is available in 500ml and 1,5 litre bottles.
