Redline launches digital reporting

According to Redline MD David McCullough, digitally reporting is nothing new. However, where Redline is breaking the mould is by taking digital reporting away from paper-based look-alikes to an interactive, hyperlinked execution.

“Historically, the major advantage of web-enabled or digital reporting is the speed of distribution and access thereto. A web-based financial report can be made available to every single one of a company's investors and potential investors throughout world, instantaneously,” he said.

“However, most companies tend to take an unimaginative approach toward web-based reporting; their reports look exactly like the paper-based versions and, in many instances, are simply PDF versions of the physical report.

“Redline is pushing the boundaries of traditionally staid, formulaic financial advertising by introducing its own digital reporting functionality. This offers clients an interactive report with hyperlinks, which allows the reader to compare various sections of the report effortlessly, and quickly, putting all the company's information right at their finger tips,” he said.

According to McCullough, a digital report generated the Redline way also enhances the branding opportunities available to a client, as well as gives staff a great deal to be proud.

“A digital report is an interactive tool, which can be used in every presentation that the company may need to make. It ensures that the correct information is at everyone's finger tips and, through hyperlinks, can expose potential investors to many elements of your company that they may not have experienced before from an advertising campaign to the CEO's address at an employee function to the television footage of one of the company's scientists receiving an award, for example.

“As more and more people become more comfortable accessing and reviewing their data in digital format, and making decisions based on that data, companies that embrace digital reporting in its broadest and most flexible sense will fare far better than those who simply treat it as another medium,” McCullough concluded.