Since South African businesses experienced challenges during the national lockdown, brands need to leverage digital marketing tools to make their businesses more visible in order to be profitable. Especially after South African businesses experienced lockdown, this has proven to be profitable. I think now 90% of businesses understand the importance of having an online presence, but might not understand the essential online marketing tools they need to use to attract clients and customers in 2021.
Digital marketing has become a necessity since the start of the pandemic in South Africa. Due to the nature of the society we currently live in, digital sees a lot more activity and presents a major opportunity for businesses to become highly visible and successful, as long as they invest appropriately.