Clickatell helps healthcare organizations worldwide realise the benefits of SMS

Cape Town, SA: April 16, 2008 ­ Clickatell, leading provider of global mobile messaging solutions, today announced it has been chosen by leading healthcare organisations including Cell-Life, ComplyRx and the National Health Service (NHS) to provide mobile solutions that deliver critical medical information to cell phones across the globe.

These innovative organisations are leading the healthcare industry by providing secure mobile messaging solutions which is changing the way the healthcare industry communicates with consumers and patients across the globe. There are also significant financial advantages available to healthcare companies who take advantage of SMS over traditional methods of communications. For example, having launched its service using Clickatell in 2006, the NHS has seen a 60% cost savings and has reached over 90% of its intended audience, providing information they need to live healthier lives.

³Healthcare organisations are receiving pressure to curb the rising cost of healthcare and they need to find ways to communicate with their customers in an efficient and cost-effective way. By leveraging SMS technology to better inform and communicate with their customers using cell phones, they are able to deliver superior services,² said Pieter de Villiers, CEO of Clickatell.
³With global cell phone penetration now exceeding 70% of households including those in lower income demographics, people can access life-saving medical advice at critical times, subscribe to preventative healthcare information, participate in remote treatment options, curb disease outbreaks, and improve prescription compliance.²

Taking advantage of ubiquitous text messaging, healthcare organizations worldwide can initiate a broad range of mobile communication initiatives at minimum cost and with a great deal of flexibility, security and convenience.
Using SMS, the healthcare industry can reach more people in more places with critical healthcare information they need and seek. Using Clickatell, these leading healthcare providers and partners are improving people¹s lives through innovative solutions:

· ComplyRx, an independent healthcare company based in Georgia, helps physicians and patients establish interactive, direct communications to promote medical compliance. The company is also working to improve adherence to clinical and hospital discharge instructions to decrease the probability of re-admission after hospital treatment. With the help of Clickatell, patients and caregivers can receive regular SMS and email notifications to help patients follow their doctors¹ recommended medical plans.

³We set out to help doctors communicate with their patients long after the critical treatment. Doctors may or may not be familiar with the innovative technologies to help them efficiently and intimately stay in touch with their patients to remain an important part of the daily process of getting well,² commented Blain Burdette, President of ComplyRx. ³Text messaging provides an inexpensive and convenient way for doctors to communicate with patients or caregivers to remind them of important medical treatments, and Clickatell was the best choice because they ensure that critical messages don¹t get lost or dropped.²

Press contacts:
· Kelly Brieger ­ Clickatell USA, Tel: +1-650-704-1748, briegernet@sbcglobal.net · Vanessa Clark ­ Clickatell SA, Tel: +27-21-910-7700,
· Elzaan Rohde ­ Sentient Communications, Tel: +27-21-422-4275,