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The search and selection process was facilitated by John Little of The Observatory International, with four agencies competing in the final stage of the process.
James Moffatt, CEO Promise, comments: "We are elated to have been selected by AfriSam as their agency of choice. From the get-go, we felt our two organisations were an excellent fit in terms of chemistry and our capacity to deliver on AfriSam's group marketing objectives. We couldn't have asked for a better start to 2013!"