Promise wins AfriSam

The search and selection process was facilitated by John Little of The Observatory International, with four agencies competing in the final stage of the process.

James Moffatt, CEO Promise, comments: "We are elated to have been selected by AfriSam as their agency of choice. From the get-go, we felt our two organisations were an excellent fit in terms of chemistry and our capacity to deliver on AfriSam's group marketing objectives. We couldn't have asked for a better start to 2013!"