In a year when the advertising business had been upended by the coronavirus and advertisers hit the brakes hard, Grey, and clients Distell and GSK, found a way to connect with audiences, offering relief to lockdown life through humour, compassion and advice.
“The fact that the agency achieved this during the pandemic with conceptualisation and production during lockdown is testament to our talented team working closely with our clients to get through a seriously challenging period together,” Grey Africa CEO Paul Jackson commented.
“A single commercial in the top 20 Kantar's Best Liked Ads is a coup. Being recognised for three out of the top 10 was a real surprise and our agency is immensely proud,” says Fran Luckin, chief creative officer of Grey Africa.
The third<!>-most liked commercial, “Hold My Hunter’s”, by the Grey/WPP LIQUID team offered a (virtual) reality check, flipping the script on how we’ve come to expect VR to overlay real life. In a realistic “Hold my Hunter’s” video call with friends, we see just how tech-enhanced our lives have become. And, of course, the cute dog did not go unnoticed!
Ranked fifth<!> was Grey’s commercial for Calpol:“A Mom's Headache” for global client GSK. Reflecting on the ‘new normal’ was relatable to consumers and effective at establishing the brand as a South African go-to product for pain and headaches with an emphasis on the need for speed.
#BestLikedAds<!> – You can read the story behind the Kantar Top 20 Best Liked Ads winners on Bizcommunity, in the Financial Mail and on Redzone, and watch the countdown video here: