In 2008 Interflora, South Africa's leading online florist, named AlterSage as their preferred online marketing partner to create an online strategy for Interflora.co.za. In November 2009 the AlterSage team wrapped up Interflora's two-year online marketing campaign comprising Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC). AlterSage developed, implemented and managed tailored SEO and PPC campaigns for Interflora. Through the SEO campaign Interflora increased brand awareness and rankings for Interflora.co.za for related keywords and key-phrases on the search engines. The PPC campaign complimented the SEO campaign and drove traffic to targeted landing pages on Interflora.co.za.
During the campaigns Interflora.co.za enjoyed a significant increase in online brand awareness and organic traffic from the SEO campaign as well as an above-average conversion rate from the PPC campaign. Due to the nature of the strategy Interflora will continue to enjoy their increased online exposure from SEO after AlterSage handover in December 2009. Have you maximised your online presence yet? See the possibilities.
