#AfricaMonth

Subscribe to industry newsletters

#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

3 days ago

A changing African consumer branding environment

In Africa, household consumption is expected to reach $2.5tn by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that...

Issued by Smart Media 16 May 2019

Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands...

15 May 2019

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

#AfricaMonth: Going viral - a double-edged sword for Nigerian brands?

Nigeria's social media space is a very volatile place, and going viral should be treated like a double-edged sword...

By Uzoma Ukah 13 May 2019

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

By Leigh Andrews 10 May 2019

#OneShow2019: All the ADC 2019 winners!

The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna...

7 May 2019

New Verraki brand acts for Accenture in Nigeria

Verraki Partners, a new business and technology solutions firm unveiled, positions to address Africa's seemingly intractable challenges...

6 May 2019

Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...

By Leigh Andrews 26 Apr 2019

Where's our song for Mozambique?

Songs have long been powerful vehicles for social change, either through the messages contained in their lyrics, or as high-profile celebrity fundraisers...

By Charis Apelgren-Coleman 25 Apr 2019

Show more