Branding West Africa

Everlytic Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Everlytic 10 Jun 2026

Media24 launches News24 All That and Netwerk24 Alles lifestyle platform

Media24 Media24 launches News24 All That and Netwerk24 Alles lifestyle platform

8 Jun 2026

Advertise your job vacancies

WPP has launched Hex, the company’s frontier studio built for the era of AI. The talent for Hex is sourced from WPP’s Creative Tech Apprenticeship programme (Source@ WPP

WPP launches Hex, the frontier studio built for the era of AI

Company news

More company news | Submit

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar The Kantar BrandZ Most Valuable Global Brands 2026

14 May 2026

Africa's constraints can be beautiful opportunities for growth

eatbigfish Africa's constraints can be beautiful opportunities for growth

21 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

6 Nov 2025

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

eatbigfish Playing it safe is killing your brand

18 Aug 2025

More news

(Image supplied)

One Club Creative Hall of Fame 2026 inductees named

9 Jun 2026

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

Danette Breitenbach 5 Jun 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

(Source: @Meet Frank Publicis has announced its Q1 2026 results

Publicis outperforms industry, confirms growth guidance for 2026

14 Apr 2026

Source:

The Pitcher Awards 2026 unveils dynamic jury

14 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Musk drives Tesla’s sustainability brand value down by over $7.7bn

20 Mar 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

On 29 January 2025 in Kolda, Senegal, Khaby Lame joins a workshop for out-of-school girls organized as part of the ‘Salmaitou’ programme, an initiative engaging girls aged 15 to 19 in STEM (science, technology, engineering, and mathematics), innovation and leadership. Source: Unicef.

Khaby Lame is the world’s most followed TikToker: the story of a Senegalese‑born star who sold his identity

Fanny Georges 16 Mar 2026

Liat Madinane is the founder of Ascent Africa. Source: Supplied.

#Newsmaker: The next ascent for agency founder Liat Madinane

Karabo Ledwaba 9 Mar 2026

Deep trust, strong brands: 9 South African banks in Brand Finance’s global top 500

5 Mar 2026

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

Sven Huberts’ appointed LePub global president

19 Feb 2026

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

#BizTrends2026 | CES 2026: 8 shifts opening new ideas, experience and growth

27 Jan 2026

WPP launches world’s largest content production powerhouse

23 Jan 2026

US tech brands dominate Brand Finance’s 2026 Global 500

22 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

20 Jan 2026

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

AI to unlock new possibilities in imaginative storytelling

5 Jan 2026

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Let's do Biz