How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
Adeola Tejumola, Kantar 25 Mar 2021
A collective of thought leaders in the marketing and communications sector have joined forces to support organisations who want to support organisations who want to reach a pan-African audience as well as those organisations promoting African innovation and excellence to the world...
Swiss-based SaaS company Frontify has partnered with Praekelt Consulting to bring their all-in-one brand management software to the South African market...
Praekelt 3 Mar 2021
After a tough year, Create Mozambique was the most awarded advertising agency in Mozambique...
Dentsu 26 Feb 2021
Media Fuse's Emeka Okeke believes the best approach to 2021 is combining old and new, known and unknown and settling on a hybrid model for success...
Dentsu 23 Feb 2021
Sikota Suuya Bones, media director at Dentsu Zambia, believes consumers and clients in his market are going to adapt to, adopt and combine new and old media to ride the wave of change...
Dentsu 15 Feb 2021
Are you ready for African Gen Z...
Ndeye Diagne, Kantar 5 Nov 2020
Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...
The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...
Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...
The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...
WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...
Juanita Pienaar 18 Sep 2020
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
