Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...
Leigh Andrews 8 Feb 2019
Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...
Pieter Geyser 5 Feb 2019
Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...
Jainita Khatri 5 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
Marco Broccardo 4 Feb 2019
Africa CEO Forum 2019: 1,500 business leaders come together to make African economic integration a reality...
24 Jan 2019
Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance...
22 Jan 2019
New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...
17 Jan 2019
It is an exciting time for African creativity. A lot of fresh, new thinking is being injected into the sector, bringing with it strong, contemporary ideas that look to the future while honouring the continent's traditional past...
Gary Harwood 10 Jan 2019
We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...
18 Dec 2018
Attitudes that Africa is still a "developing continent that does not know what it wants" need to change...
12 Dec 2018
'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...
11 Dec 2018
"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."
Leigh Andrews 11 Dec 2018
Broadcasters are working on popular series for Snapchat's Discover page, with 32 shows across entertainment, sport and food...
4 Dec 2018