The world's most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7,1trn...
Kantar 1 day ago
Epic Games looks at how game studios and brands work together...
Emily Stander 1 day ago
Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'...
Emily Stander 9 Jun 2021
African brands are not getting enough love from home and we need to resolve this....
Pat Mahlangu 1 Jun 2021
On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...
Emily Stander 28 May 2021
The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...
D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...
Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...
The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...
WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...
Juanita Pienaar 18 Sep 2020
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
Following several months of observing the evolving situation in South Africa (the 2020 host country), the rest of Africa and other parts of the world, the organisers are comfortable that hosting a hybrid 2020 summit is the right way to go...
